July 14, 2016, Toronto ON

OPTiFi Inc., a leader in mobile analytics, was granted and issued Canadian Patent 2907168, "System and Method for Monitoring Mobile Device Activity," July 12, 2016, by the Commissioner of Patents of the Canadian Intellectual Property Office, an agency of Industry Canada. https://patents.google.com/patent/CA2907168C/

The Patent provides a robust solution for linking and reporting all audience presence to all media. This future-proof IP encompasses the broad range of unique ID's over the array of evolving, wireless frequencies. OPTiFi is the connection between any APP, Ad ID and Device ID (from digital or static media to the mobile device itself, acting as the monitor-media playback station) to any WiFi or wireless end point.

OPTiFi's innovation enhances traditional audience measurement such as total traffic, dwell times, new and repeat visitors, loyalty and bounce rates, with reliable insights into media-driven, consumer conversion for a vast range of commercial sectors including media networks, retail, QSR, hospitality, tourism, transportation, government, entertainment and venues. The service is agnostic to hardware, sets up in minutes and is easily scalable. OPTiFi plans to license its utility service for reporting media insights creating synergistic partnerships within the Canadian marketplace.

About OPTiFi Inc.
An early adopter of out-of-home media, OPTiFi has been refining its model of anonymized, mobile analytics since 2011 to provide brands and advertisers with the most reliable, efficient metrics for improving audience experience, while protecting consumer privacy. OPTiFi's latest media-driven, audience-conversion insights anticipate the growing significance of media to all businesses wishing to link people, places and media.

Robert Morton
[email protected]