Know where customers and prospects are coming from, conversely where ads need to be to reach appropriate customers.
Gauge content, time and place plus media campaign formats with real-time data for agile changes, pre/post assessments and impression counts through to conversion.
Reveal historical data (new vs. repeat, frequency, loyalty, dwell, bounce, proximity & engagement) with media reporting to go beyond behavioral counting.
across time zones
Real-time customer and media intelligence for your business platforms.
Integrates with industry standard WiFi platforms, advertising networks, content management systems, optical cameras and kinesic models.
Provides a unique, media-driven differentiator for Adverisers, Agencies & Brands with low cost of entry and infrastructure.
The highest level of data quality and privacy, built with proprietary algorithms and delivered within a secure, cloud-based environment.
OPTiFi's media-centric location analytics empowers partners with unlimited reporting capabilities and includes some of North America's leading retail, agencies and communications networks.
OPTiFi leads analytics with its holistic data management technology, integrating new and existing data from multiple sources and locations that influence customers and sales. Historical, real-time, external, and internal data is aggregated, cleansed, and presented in an open platform available to all company stakeholders.
Additionally, OPTiFi's patented technology relates anonymized customer presence and attribution from all media. In the broadest sense, a store location, a planogram, a product zone, or the product itself is measurable.