Know where customers and prospects are coming from, conversely where ads need to be to reach appropriate customers.
Gauge content, time and place plus media campaign formats with real-time data for agile changes, pre/post assessments and impression counts through to conversion.
Reveal historical data (new vs. repeat, frequency, loyalty, dwell, bounce, proximity & engagement) with media reporting to go beyond behavioral counting.
within minutes
within hours
days later
across time zones
Real-time customer and media intelligence for your business platforms.
Integrates with industry standard WiFi platforms, advertising networks, content management systems, optical cameras and kinesic models.
Provides a unique, media-driven differentiator for Adverisers, Agencies & Brands with low cost of entry and infrastructure.
The highest level of data quality and privacy, built with proprietary algorithms and delivered within a secure, cloud-based environment.
OPTiFi's media-centric location analytics empowers partners with unlimited reporting capabilities and includes some of North America's leading retail, agencies and communications networks.
OPTiFi is the trusted location presence intelligence layer for stakeholders, systems, and AI.
Our patented technology unifies historical, real-time, internal, and external data into a single open intelligence platform, creating a trusted source of truth across physical environments. By aggregating, cleansing, and enriching data from multiple sources, OPTiFi delivers actionable insights that improve measurement, attribution, operational performance, and customer outcomes.
Through patented presence intelligence, OPTiFi establishes anonymized visitor presence and attribution across locations, media, and physical assets. From stores and facilities to departments, planograms, product zones, displays, and individual products, every element of the physical environment becomes measurable, attributable, and AI-ready.